Wednesday, July 15, 2009

E-Books Are Promotional Powerhouses

E-books are part of the new frontier of cyberspace.

They are an entirely new medium for sharing marketing

information, ideas, techniques, and expert knowledge.

Each day the number of people accessing the Internet

grows, causing the exposure of your e-book to increase

incrementally. It's obvious why electronic

self-publishing has become so popular so quickly.


The publishing industry, I hope, does not intend to

forever banish the printed word to the dustbin of

history. Books in print have their own special

qualities and merits, and the world would be

diminished by their disappearance.


Having said that, let's look at what makes e-books so

important and so unique. E-books have certain abilities

and qualities that other mediums do not possess.

For example, e-books are fairly easy to produce, and

their production cost is inexpensive. Just think about

it: you don't need a publisher, an agent, a printing

press, offset film, ink, paper, or even a distributor.

You just need a great concept, the ability to write it

or to hire a writer, and the right software.


Additionally, e-books are easily and rapidly

distributed online. They are also easily updated; they

do not require a second print run. All you need is to

go into your original creation and modify the text or

graphics. Because of this flexibility, e-books can

change and grow as fast as you can type.


E-books are also immediately obtainable. You don't have

to go to a bookstore or search through endless titles

at an online bookstore. All you have to do is download

it from a website, and presto! It's on your computer,

ready to be read.


E-books are interactive. This is one of the most unique

and specific qualities that e-books offer. You can add

surveys that need to be filled out, order forms for

customers to purchase your products or goods, sound

and video that draw your reader into the virtual world

of your e-book, even direct links to relevant sites

that will expand your e-book outward. The potential is

virtually limitless.


E-books have a particular kind of permanence that other

mediums do not possess. Television shows and radio

shows air once, and then may rerun a few times. E-books

remain on your computer for as long as your choose,

and they can be read and reread whenever you choose

to. They can even be printed out and stored on the

shelves of your traditional home library.


Another wonderful quality is that e-books have no

barriers in terms of publishing. You don't need to go

through the endless process of submitting your

manuscript over and over again, and then once you land

an agent, having the agent submit your manuscript over

and over again. Nor do you have to shell out thousands

of dollars for printing a self-published book. All

e-books require is a writer and appropriate
software.

Figure out your market, write your book, post it on

your website, and with the right business savvy, your

audience will come to you.


Finally, you have creative control over your e-book.

You don’t have to compromise with an editor or the

publishing trends of the time. You don't have to

haggle with a designer or wait for copyedited galleys

to arrive by snail mail. You are in complete control

of the design and the text.


___________________________________________


Reinhard Eder, helps people succeed in online Businesses Marketing

and advertising.

If you want to accomplish your goals please go to http://prospectpro.info

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